Liven up the “Bierleichen” with Artful Beer Labels

Liven up the “Bierleichen” with Artful Beer Labels

Note: "Bierlaichen" means "beer corpse" in German, named for the many people who pass out from drunkenness at the original Oktoberfest, held in Munich, Germany, each fall.

October is here and that means one very important thing for beer enthusiasts around the world: Oktoberfest! That right, leave the tweens to their pumpkin spice lattes and head on over to the nearest 'biergarten' to get a taste of fall's newest flavors.

If you're a home or local craft brewery, you've likely been working hard on a great recipe to win this year's local beer competition. Brewing takes time, patience, and lots of bad gulps of you-don't-even-know-what-that-is. But it's worth it in the end to have a smooth, rich flavor to add to your beer repertoire.

Of course, crafting a great-tasting beer is no small feat. But the taste isn't the only important feature. Thought and planning must go into the presentation to have an Oktoberfest-worthy beer. The most important part of presentation? The label.

A beer is nothing without its label. Whether on bottles on the liquor store shelves or on tap handles, beers are branded and recognized according to their label. That's why it's important to have a label that defines you and your beer. The best part is that you can get high quality labels at a low price, that won't rub off from the bottle sweating!

"If I think the brewery took a shortcut with the artwork why should I think the same sentiment wasn't applied to the brewing process?...[Besides] word-of-mouth, there isn't a better way to capture a new customer's attention than through the label art."


All of our labels are printed on high-quality waterproof vinyl in full color, so use your imagination and create the coolest beer labels around!  Applying your new beer labels is easy, just follow these steps for easy, professional results:

  1. Hold your clean, dry bottle securely in an upright position
  2. Peel the label away from the protective backing, and be careful to not scratch the front during removal.
  3. Hold the label lightly at both ends and line it up with the area of the beer bottle where you'd like it to appear. Press the label to the bottle starting from the center, and smooth it all the way to each edge, taking care to eliminate any air pockets or creases.
  4. That's it! Your suds are labeled and ready!

To get a quote and order labels for your latest 5% ABV creation, click here.

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