|
Recession Marketing: Big Stickers,
Big Decals and Big Labels
With the economic down turn
spelling an end to ‘business as usual,’ small business owners are
increasingly looking for ways to reach more customers and increase cash
flow. But the ‘Catch 22’ of recession marketing is that often, by
the time a business realizes it needs to invest in marketing, funds
are already running short.
Big stickers, big decals and
big labels offer a cost-effective alternative to traditional signage
and advertising for a number of reasons. One, they are versatile marketing
tools that can be used in conjunction with almost any large outdoor
surface. Two, they are significantly cheaper than traditional signage
and advertising. Three, they offer an innovative ‘out of the box’
approach to raising the profile of a business and attracting the attention
of customers who might otherwise overlook a given product or service.
Just about any image or message
that can be affixed to a large outdoor surface is a good candidate for
a big sticker. A construction company, for instance, might use a big
sticker on a compressor or generator to advertise their business or
logo. Or, an ecological landscaping company might use big decals on
rainwater catchment barrels to take advantage of the attention these
tanks tend to attract.
Whatever image or message you
choose to display, if it can be mounted to a smooth outdoor surface,
high-quality big stickers and big decals that will be visible at a distance
are a cost-effective way to stand out and make your business known.
For retail businesses, large
stickers can also offer a cost-effective alternative to traditional
signage. Offering a comparable level of weatherproof durability and
high-resolution, photographic quality, large decals tend to be significantly
cheaper than signs and banners.
While traditional signage tends
to run $9.00 to $12.00 per square foot, large decals can be made as
inexpensively as $7.20 per square foot—can be affixed to virtually
any smooth surface—and are often indistinguishable from traditional
signage.
For all types of small businesses,
large stickers tend to be more versatile than traditional print, radio
and television advertising, and can be used in conjunction with trade-shows,
home-shows, and other ‘in-person’ networking and presentation venues
that drive sales in a more direct way.
One eye-catching option available
for big stickers in any context is the contour cut. Contour cuts closely
approximate the outline of your words, image or logo, helping it to
stand out at a distance and add ‘pop’ to your message. Traditional
die-cuts—such as ovals or rectangles—are also an attractive option.
How ever you choose to use
big stickers, it’s important to choose a large decal printing company
that uses only high-quality outdoor vinyl and inks. This helps to ensure
that your stickers will stand the test of time—as well as the elements,
if you’re planning on using them outside— and remain as eye-catching
in the years to come as the day they first arrive.
|
