If you’re like a lot of small businesses, your limited advertising budget is keeping you from getting the exposure you need. Don’t worry if this hits too close to home. As a small business you have the luxury of being nimble and the opportunity to be available and engage with your customers on a level that has never been possible before. To be able to bring more leads into your funnel and to increase your customer satisfaction rate all you need to do is get a little creative.
Here are the 3 fundamental best ways to help your small business begin to consistency fill up its sales funnel and explode your reputation and reach.
1. Enable Your Customers To Engage With You And Your Business
Customers are the lifeblood of your business (obviously). But many small business owners forget to engage with their customers, and ever fewer give their customers the opportunity to engage with them.
Use technology to easily engage with your customers and to give them a way to engage with you! It sounds basic, but rarely do we see it implemented correctly. Use the social platforms that your customers and audience currently use, like Facebook and Instagram. And when you post content to these platforms, post things they can engage with and share with others.
2. Get Feedback From Your Customers
Feedback is crucial. As a business owner, you’ve already done the hard part in providing a service that people are willing to pay for. Now, your products should be constantly improved upon so they can provide maximum benefit to your customer–allowing you to dominate your space.
Get feedback from people who use your products! Ask them specific questions that allow you to increase the great qualities of your product while minimizing the mediocre. You’re in business to be great–your customers and the feedback that they provide are like the steps on the ladder to get there.
3. Show Some Love
Small businesses can connect with their customers in a way that no other entity can. You can leverage the credibility of your established business with a highly-personal level of service–something larger organizations can only strategize about.
Reach out to your current customers and simply say ‘thanks’. Provide MASSIVE value to prospects and potential customers. And at the top level, be supportive in your community in a way that is selfless and inspiring.
Do these three things and everyone that comes into contact with your business will have a hard time forgetting you. Also, if you’re a business that wants to learn how to engage an a bigger way with your customers, click here to get more posts like this one.